What the Future: Leisure

Consumers have more options for leisure than ever before thanks to digital technology and new work models. But Ipsos research shows they also feel time-pressed, and how they afford and spend their leisure time hardly feels like a break.

In our always-on culture, relaxation feels out of reach. Even planning a vacation can be stressful. For businesses, this presents both a challenge and an opportunity. Consumers need leisure options that offer simplicity, ease and genuine enjoyment. There are lessons beyond leisure itself, too. Overwhelmed people are looking for that simplicity in everything: from user- to customer-experiences.

Could new work models help us find more leisure time? Can media conglomerates create sustainable business models to produce quality TV content? How will climate change and digital technologies shape our leisure? Revisit our on demand What the Future Leisure webinar to hear what leaders at Visa, Hilton and WNDR Museum, and experts on leisure and TV have to say about shifting attitudes and outlooks on our evolving pastimes. You’ll hear insights from:

• Jess Petitt, senior VP, commercial strategy, insights & analytics, Hilton
• Selin Malkoc, distinguished professor of marketing, Ohio State University
• Michael Nevski, director, global insights, Visa
• Amanda Lotz, professor of media studies, Queensland University of Technology
• Chris Freeman, president, WNDR Museum

This session is for marketers from across industries, focusing on the ways in which climate and technology will influence everything from travel and entertainment to financial services and culture.