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Third Wave of In-Store Health & Safety Audits Will Award Firms with Strong Performance
Launching March 2021, the 3rd Wave of the Consumer Health & Safety Index will provide a crucial tool for companies nearly a year into the coronavirus pandemic.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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2021 Affluent Outlook: Research & Insights
Will America’s Affluent return to conspicuous spending? Revisit our outlook webinar now.
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Ipsos U.S. hires Christie Kawada as head of Media Development and Audience Measurement
The ViacomCBS executive brings more than 20 years of research and data science expertise to Ipsos.
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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Has the commute finally changed?
In a November survey, half of full-time workers in America reported working from home more often due to the pandemic, plus an additional 21% who said their habits hadn’t changed. Only 6% said they were working remotely less often.