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Sustainable Brands 2024
Join Ipsos and the SB Community to hear about innovative new solutions and levers for driving sustainable growth.
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ARF David Ogilvy Awards & Creative Effectiveness 2024
Join Ipsos experts at the advertising's most anticipated conference and Awards ceremony.
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Majority of residents in five MENA countries want next U.S. president to reduce conflict, tension in the Middle East
Most residents across these five countries – including Egypt, Jordan, Lebanon, Saudi Arabia, and the United Arab Emirates – say they are following the current U.S. election closely
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Bringing Healthcare Segmentations to Life With GenAI-Powered Persona
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
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People are still interested in learning about generative AI
While some of the hype arguably has slowed on generative AI, a majority of Americans (55%) still say they’re interested in learning more related skills, according to new data from the Ipsos Consumer Tracker.
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People are more optimistic about their future under a Harris administration
Vice President Kamala Harris has a slight edge over former President Donald Trump in the overall confidence in 'your family’s future wellbeing' and 'the future of democracy in the U.S.' and is neck-and-neck on several other issues, according to the Ipsos Consumer Tracker.
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Americans say they're dining out less. Here's who's cutting back the most.
The latest data from the Ipsos Consumer Tracker reflects a downturn in spending on fast food. But where is that trend strongest — and what's the luxury that the fewest Americans are cutting back on?
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What the Future: Leisure
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
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Harris gains, but Trump still holds the fundamentals
Ipsos Presidential Election 2024 Forecast Update
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Most Americans believe the presidential election will have a major impact on the future of the Supreme Court
New USA Today/Ipsos polling finds that many Americans see the Supreme Court’s presidential immunity decision as a major threat to democracy, with most supporting President Biden’s proposed reforms