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Decoding Gen Alpha Beauty: Unlocking the Tween Market
Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.
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How Ipsos helped Intuit Mailchimp turn clustomers into customers
Read how Ipsos’ iterative creative testing framework powered an effective (and out-of-the-box) campaign from Mailchimp.
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Only Michelle Obama bests Trump as an alternative to Biden in 2024
The latest Reuters/Ipsos poll finds that about one-third of Democrats say Biden should drop out of the presidential race after the debate
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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Biden lost the debate, but Trump didn't win
Following the first 2024 Presidential debate, fewer likely voters feel President Joe Biden is mentally and physically fit to be president, according to the findings of a new 538/Ipsos poll
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Did the Presidential debate change anybody's mind?
Below are five charts on how likely voters felt about the debates and where things might go from here
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Three in five Americans are likely to watch a Biden-Trump debate
New Syracuse University/Ipsos poll also finds that a majority believe American democracy works well for most people
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Two-thirds of small businesses say hiring employees with AI skills could save them money
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q2 2024 is up from Q1 2024
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Ipsos is Proud to Partner with Resonance on the America's Best Cities Report
The 2024 America’s Best Cities Report features New York City at the top of the ranking, and nine California cities make the Top 100, the most of any state.