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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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[WEBINAR] Trust & Effectiveness in Public Health Communications
Federal agencies keep America running. Whether researching and communicating about public health, serving Veterans, or ensuring the transportation infrastructure underpinning our economy is working, their jobs have great significance.
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Clifford Young, President of Ipsos U.S. Public Affairs, joins the Ad Council’s Board of Directors
Clifford Young, President of Ipsos Public Affairs in the U.S., has been elected to the Ad Council’s Board of Directors
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Reuters/Ipsos Poll: Americans say DeSantis is punishing Disney for free speech
Survey also finds that Republicans disagree, say DeSantis is rightfully rolling back special treatment
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Researchers at Ipsos, the University of Chicago, and University of Michigan present new analysis on the lifesaving impact of public safety early warning systems in Ukraine
Public safety alerts have saved countless lives in Ukraine — but lose effectiveness over time, according to new study
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How Marketers are Really Using Generative AI
How are marketers really using generative AI? Join Ipsos’ B2B sector expert, Anne Hunter, for a dynamic discussion being hosted by the Serial Marketers community.
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Are Americans actually supporting sustainability?
Americans rank sustainability and environmental issues as highly as they have for years, even during COVID and among other current top-of-mind issues like inflation.
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Why government decision-makers can’t ignore the public’s trust
Americans have been losing trust in the government for at least 50 years. Here’s what to know about communicating with the public in this environment.
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.