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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Reuters/Ipsos Poll: Most Americans support the autoworkers’ strike
A majority of Americans, regardless of party affiliation, agree that labor unions have improved the quality of life for all working Americans
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Most small business owners report addressing employee mental health
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index increases in Q3 2023 as attitudes toward the economy improve
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Here’s how we’re feeling about the upcoming holiday shopping season
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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[WEBINAR] Understanding and Managing Regulatory Risk in 2024
Join us as Ipsos explores which regulatory issues citizens most expect companies to act on and shares strategies for evaluating both known and emerging regulatory risks.
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How big of a deal is Biden’s age?
Below are five charts on how Americans feel about the president’s age, age limits in the Oval Office, and how much Biden’s age is impacting him among voters
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Teachers: What’s making some leave the profession and others stay?
Take a look at need-to-know data for decision-makers on the teacher shortage and how Americans, parents and educators are weathering the storm.
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About eight in ten parents with children under 18 on 'traditional' social media apps worry about their children using video/image-sharing apps
New Aura/Ipsos poll finds that two in three parents with children on social media say their child has experienced a negative effect of social media.
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[WEBINAR RECORDING] Global Voices of Experience 2023
Join us to understand why failure to deliver on brand promise to customers can be 4X higher when CX and EX not aligned.