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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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How a (hypothetical) conviction in Trump’s criminal cases may affect the election
Below are five charts on where Americans stand on Trump’s trials and how they might react to a conviction
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Shoppers prefer AI explain things and save them money, not recommend products
Shoppers still trust humans more than AI, but AI still has a role to play.
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Strong generational differences emerge in our news consumption
Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.
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Men are more confident in their ability to spot fake news or AI content
Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
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How the Middle East might impact Biden’s presidential campaign
Below are five charts on how Biden’s handling of the Israel/Hamas war may be affecting his level of support among the Democratic base and whether it might come to haunt Biden come November
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Earth Day 2024: Changing Attitudes and Actions Towards Climate Change
After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.
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Presidential approval rating polls
Each month, we ask Americans whether they approve or disapprove of President Joe Biden's job performance.
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April 2024 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Stability Following Volatile Start to 2024
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Encouraging competition in the app store space
New Ipsos research funded by Meta finds low awareness of alternative app store options