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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Here's who won the 2024 Super Bowl advertising awards, and why!
Access our 2024 Super Bowl insights portal here.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Affluent Outlook 2024: Cleared for takeoff?
Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.
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[WEBINAR] Ipsos Reputation Council 2024: AI, Sponsorships, M&A and more
This presentation is a must for professionals in communications and marketing, public and government affairs, as well as policymakers and influencers, advocacy groups, and academics.
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[RECORDING] Equality Lounge: SXSW 2024
We are especially honored to be joining the Equality Lounge @ SXSW where the agenda will focus on International Women’s Day and Women’s History Month celebrations.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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ARF AUDIENCExSCIENCE 2024
Manuel and Geraldine will be co-presenting with Google’s Global Head of Research for Creative Works, Arian Le Port. Together they will share insights from a multimodal research project that unveils the emotional drivers of long-term brand effects through advertising.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Ipsos report explores consumer pain points and priorities in grocery ecommerce
Exclusive study ranks the performance of top 17 grocery brands on ecommerce methods and digital transformation