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Meet the Affluencers - The Affluent influencers who drive categories forward
A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.
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Gaming X,Y,Z Syndicated Study 2018
Insights on the Future of Gaming, Technology Use, Social Media, and Everything Lottery & Gambling Related Among Three Critical Demographic Groups
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Lowe’s Companies, Inc. To Join Duke-Ipsos Board
Duke-Ipsos Research Center and Think Tank announces Lowe’s as their tenth Board Member
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Selfies & Smartphones
In this case study, we showcase an engagement-driven, social approach to testing Olay’s Skin Advisor with online communities.
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Are You Leveraging Your Path to Purchase as a Path to Growth?
Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
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A Majority of Americans Are Searching for Coupons, Deals, or Sales Before Making a Purchase During the Christmas Season
Deals on Clothing and Electronics Are Most Sought After When Shopping for Holiday Gift Items
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Ipsos RDA Study Finds U.S. Dealerships Not Prepared for the EV Invasion
Electric Vehicle Sales Process Wrought with Inconsistencies
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Public Begging an Outward Sign of National Pessimism?
Global Trend Reveals Pattern of Pessimism with Increase in Panhandlers
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs