Search
-
Reuters/Ipsos Survey: Perceptions of the economy impact Biden's approval and chances in 2024
In a hypothetical 2024 match-up between Biden and Trump, the race is too close to call.
-
Americans divided on January 6th indictment, in line with other criminal cases against Trump
New ABC News/Ipsos polling finds many view the January 6th charges as serious
-
Reuters/Ipsos Survey: Despite indictments, Trump leads primary field as DeSantis loses support
Most Americans have largely made up their minds about whether the former president is guilty or innocent
-
[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, join us for a dynamic roundtable discussion focused on best practices and emerging opportunities for women and minority owned businesses.
-
Live demo: Discover dynamic, predictive measures with Ipsos.Digital
Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.
-
How AI can make qualitative research faster and smarter
Transforming data into insights can feel like looking for a needle in a haystack. Yadin Soffer, CEO of Xperiti, explains how Orra AI can distill qualitative data into actionable intelligence faster.
-
How tech will drive AI’s growth by solving for human values
AI could transform people’s daily lives whether in transformational or convenient ways. Since AI can be hidden, it’s important for brands and businesses to be transparent when they use AI with people, says Nicole Alexander, global head of marketing at Meta.
-
Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
-
Why AI ad testing needs a human perspective
Successful advertisements are built on humanity — and that’s the one thing AI can’t offer. But that doesn’t mean AI won’t reshape the creative process, says Ipsos’ Rachel Rodgers.
-
The future opportunity for AI is cross-cultural intelligence
To interrupt discriminatory or unethical practices in AI, brands will need to bring diverse and contextual qualitative data into their AI workflow, says Ipsos’ Janelle James.