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[WEBINAR] Sustainability Now: How Americans Expect Brands to Step Up
Join us for our complimentary webinar featuring exclusive, consumer-centered data from our syndicated U.S. online community that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023.
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Almost half of small and medium sized businesses globally plan to extend their online reach
Small and medium sized businesses around the world leverage social media and digital tools and see them as a fast and personal way to connect with their customers, according to a new survey from Ipsos.
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Ipsos Core Political Survey: Presidential Approval Tracker (08/31/2022)
This week’s Ipsos Core Political has President Joe Biden with a 38% approval rating, and over two-thirds of Americans believe things in this country are off on the wrong track.
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The missing use case for virtual experiences
Gaming expert and media technology researcher Jonathan Stringfield explains what gaming can teach brands about the future of reality.
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Here’s what it takes to attract early adopters in 2022
Early Adopters are key for businesses offering innovative production, especially amid record inflation.
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Republican voters continue to view Trump as the party’s leader
New USA Today/Ipsos poll also finds that most Democratic voters want someone besides Biden at the top of the ticket in 2024.
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U.S. consumer sentiment rises back above the 50-point mark
Current, Investment and Jobs sub-indices all show significant gains
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Ipsos Core Political Survey: Presidential Approval Tracker (08/24/2022)
This week’s Ipsos Core Political has President Biden with a 41% approval rating. Regardless of party affiliation, the economy remains the most important problem facing the nation.
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Americans continue to support Ukraine 6 months after the Russian invasion
Despite a softening of sentiments since the spring, majorities of Americans support helping Ukraine
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Very few Americans believe political violence is acceptable
Many are concerned about acts of violence against themselves or members of their community