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Ipsos Advances Use of Behavioral Economics in Business
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing
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Ipsos Expands Behavioral Science Practice with New Hires
Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.
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Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research And Purchase Vehicles
Millennials More Interested Than We Thought; Mobile Devices Center of In-Car Infotainment
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Nearly Nine in Ten Women Would Try a Hand Held Device Which Guarantees to Find Their Perfect Foundation Match
Most Would Trust These Results as Much as They Would a Professional Makeup Artist, if Not
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Here, There & Everywhere
Are you delivering on your brand promise — across all channels? Probably not.
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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before
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The Vanishing Front End as a Threat to Impulse Purchasing
What are these new shopping technologies and how are they affecting impulse purchases at the front end?