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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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[EVENT] AMA Marketing + Public Policy Conference
Join Ipsos’ Katie Ziemer who will be presenting at the AMA’s annual Marketing and Public Policy Conference – an event featuring a broad range of sessions highlighting the intersection where marketing and public policy meet.
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Social Listening: Why Does Social Matter?
At its most fundamental, Social Listening identifies what consumers are saying about you and your competitors via social media.
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Reuters/Ipsos Data: Core Political (05/30/2018)
President Trump's approval rating rests at 42% this week.
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Ipsos/MetLife: U.S. Chamber of Commerce Small Business Index Q2 2018
New study finds that small U.S. businesses believe they are in good overall health as small business sentiment rises for the fifth consecutive quarter.
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How social media can help curb loneliness
Martha Vences-Nieves is a mother of 10-month-old, fraternal twin boys and is in the process of getting a divorce. The 42-year-old Chicagoan knows some people who live in her condo building and spends time with friends and family. But she sometimes feels loneliness. She feels most isolated when she’s at home.
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What makes some ads more memorable than others
Listen to this podcast explaining why some 30-second spots can be memorable for years.
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Six in Ten Americans Planning to Take a Summer Vacation in 2018
One in Five Have Already Booked Their Vacation, While Similar Proportions Have Started Planning but Have Yet to Book
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Reuters/Ipsos Data: Core Political (05/23/2018)
President Trump’s approval rating remains steady: 45% of all Americans approve of the way Trump is handling his job as President. Registered voters are slightly more likely to approve of Trump’s performance (47%).