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Younger Americans interpret “natural” food labels differently
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Human-Computer Interaction and Digital Advertising
Discover some basic guidelines for how marketers can borrow from the HCI discipline to improve their digital advertising.
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Most Home Owners Say They Considered the Tax Implications of Owning a Home Before Deciding to Buy
Similar Proportions Also Factored in Such Costs When Setting a Budget for How Much They Would Spend on a Home
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Most Americans Have Been Charged with a Bank Fee in the Past Five Years, Including Two in Five Who Have Had to Pay ATM Fees
Just Over a Third Would be Willing to Switch to a Tech Company That Offers Financial Services (e.g., Amazon, Apple, Facebook) if it Meant They Could Save Money
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[EVENT] Transforming Healthcare through Patient Experience
Join us as we launch a symposium on “Transforming Healthcare through Patient Experience: Going Beyond the Score to Better Care and Better Health” to be held in Washington, DC on Thursday, November 8, 2018.
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Reuters/Ipsos Data: Core Political (05/16/2018)
President Trump’s approval rating remains steady among all Americans (45%) and registered voters (46%) this week.
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‘Natural’ Food: What Does it Mean to Consumers?
New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.
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Roseanne Reboot Draws Bipartisan Audience
The 2018 “Roseanne” reboot was widely expected to be a magnet for President Trump’s supporters, however, a new Ipsos survey reveals that the show draws fairly even viewership across the board.
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The Royal Wedding: Who's the Favorite Royal?
A new Ipsos global survey examines perceptions around the Royal family and the upcoming Royal Wedding between Prince Harry and Meghan Markle.