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Politico Magazine Ipsos Trump Hush Money Verdict
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
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Ipsos wins ANA B2 award for The Path insights series
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
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Majority of registered voters unphased by Hunter Biden verdict
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
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How AI could make platforms more inclusive for everyone
Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.
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How AI and human insights can help designers think out of the box
People are still at the heart of product design. But new AI tools can generate ideas and extend the impact of human creativity, says Ipsos’ Alyson Heffernan.
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What creators and marketers should know about mixed attitudes on AI art
Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.
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How platforms can boost social authenticity and engagement
Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.
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Why advertising will still need human creative directors
As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.
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Why understanding and empathy inspire better ads
Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.
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Future Jobs to Be Done
People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.