What creators and marketers should know about mixed attitudes on AI art
As artificial intelligence tools have grown more capable, peoples’ attitudes have soured on the content AI produces — raising important questions for creators using the technology.
Not too long ago, excitement about AI-generated media was at a fever pitch. But Ipsos’ polling suggests that over the last year, people have grown touchier about the use of AI to produce film, music and literature.
These attitudes are by no means set in stone. They also vary by age and demographic, underscoring the importance of tailoring messaging to specific audiences.
But generally, this data supports the attitude that AI should be viewed as a tool, not as a marketing term — and that brands should first focus on its tangible benefits for audiences, not its value as a buzzword.
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