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Intelligence
Whether you’re ready or not, the AI era has arrived. Here’s what brands, businesses and policymakers need to know about the potential risks and rewards of this technology, and how to navigate the tension between the wonder of AI and the worries about its potential.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Few Americans trust the companies developing AI systems to do so responsibly
New Ipsos poll also finds that most do not trust the federal government to regulate AI
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Most Americans want tech companies to commit to AI safeguards
Even so, Americans are mixed when it comes to trusting tech companies to develop artificial intelligence (AI) responsibly
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Americans are more worried about gun violence compared to most other issues
Ipsos poll finds that more Americans are concerned about inflation compared to culture war issues
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From Purpose to Profit: Understanding the Economics of ESG
Listen to our recorded webinar to hear more about Ipsos’ innovative framework for assessing the efficacy and profitability of ESG initiatives.
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About one in six Americans saw Barbie or Oppenheimer (or both) opening weekend
New Ipsos polling finds same-day “Barbenheimer” viewings were rare opening weekend
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Four Ways Demand Spaces Can Ignite Brand Growth
Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
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Many Americans believe in the supernatural, UFOs
New Ipsos polling finds that some Americans report experiencing a supernatural phenomenon or have seen an unidentified flying object (UFO)
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[WEBINAR] New American Dynasties: Inside the World of Affluent Asian Americans
Please join us as we share insights about the similarities and differences among the Affluent Asian American population and how marketers can best connect with them.