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Most Americans feel both campaigns lack policy details as election approaches
New ABC News/Ipsos poll finds many are not as well off financially as they were when Biden took office
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Important Information about the US 2024 Presidential Election
Ipsos polls related to the election will be published to our website.
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Plurality of Americans want the next president to get inflation under control
One in five want the next president to build an economy that gives Americans a chance to succeed, safeguard democracy
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[WEBINAR] GenAI Powered Persona Bots: Bringing Healthcare Segmentations to Life
Imagine having open conversations with personas representing your target HCP and patient segments. You could gain real-time insights into their channel and communication needs, understand which messages resonated with them, anticipate their expectations for sales rep meetings, and so much more.
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Ipsos World Mental Health Day Report
Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024
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Trump has small advantage on inflation, the #1 economic priority for Americans
New Reuters/Ipsos poll finds close race among likely voters
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How has the race changed since Harris entered?
Below are five charts on where the presidential race has moved to since Harris entered the race
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One in ten think the Supreme Court will decide the presidential election
In 2000 the presidential election was ultimately decided, in effect, by the Supreme Court in its Bush v. Gore decision. One in ten Americans thinks that’s how this election will wind, up, too, according to the Ipsos Consumer Tracker.
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The shifting political landscape of what we trust
Who (and what) Americans trust is split along political lines, according to the Ipsos Consumer Tracker: While large majorities tend to believe eyewitness accounts, Republicans are now more likely to believe eyewitnesses than Democrats.
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People with higher incomes have more expectation of generational wealth
We keep hearing that this will be the largest transfer of wealth in human history — but what do Americans say about inheritances? The latest wave of the Ipsos Consumer Tracker investigates.