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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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Mobility
Are people ready for the autonomous-vehicle future? We imagine the lifestyle changes that could emerge from AVs and the coming car-culture clash as noticeable divides about acceptance of autonomous vehicles break along political lines.
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Health
As our nation ages and a caregiver shortage looms, will technology be able to bridge the gap? We ask experts from IBM/Watson, MIT, and the Milken Institute to explore “big questions” that companies should be asking about the future of their industries.
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Food
We have conversations with the difference-makers in the food sector about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.
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Gender
The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.
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Truth
There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.
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Programmatic is top choice for buying top ad formats
Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers
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Waste
Each American produces nearly a ton of waste per year. Ipsos research finds that consumers want to waste less and want brands to help them. Read how consumers want brands to innovate and lead to a more sustainable tomorrow.
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Vacation
What happens to the future of vacations if business travel shrinks for the long term? We play out how the changing dynamics of business travel, hotel stays, the points economy, and virtual technologies will shape our future getaways.
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Entertainment
Entertainment in the future is likely to be digital and increasingly virtual as multiple screens mediate nearly all aspects of our lives. Ipsos envisions what this new reality will mean for creators, platforms, companies, brands and even our cars to engage audiences where they’re headed next.