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Global Attitudes to Refugees
A new 52-country survey from Ipsos and UNHCR for World Refugee Day 2024 reveals enduring public support for refugees, alongside stark variations in attitudes.
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How AI could make platforms more inclusive for everyone
Artificial intelligence can help make everyone more creative and make online experiences more equitable — if we steer it in the right direction. Meta’s Victoria Ekwenuke explains how brands, platforms, and creators can drive that change.
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We are hopeful for our future. But the future? Not so much.
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
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Navigating DEI during a period of high polarization
Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Ipsos Update – May 2024
Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Using Behavioral Science to uncover the nonconscious building blocks of attitude change
The Ipsos case study has been included in the 2024 NMSBA Neuromarketing Yearbook – take a look.
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What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
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Brand Biden vs Brand Trump
The power of empathy in a story of brand decline - revisit our insights to see how Americans perceive the presidential candidates as political brands.
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Why our crisis plans need more focus on preparation and resilience
When it comes to climate change, policymakers and the public must hope for the best and prepare for the worst, says FEMA’s Victoria Salinas.