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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Inflation remains front of mind for Americans, as few see a booming economy
Findings of a Reuters/Ipsos poll conducted between February 18-23, 2026, among 4,638 Americans
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Americans have mixed and contradictory views on obesity
A growing majority of Americans (74% up from 66% a year ago) see new medications showing potential to treat obesity, according to new data from the Ipsos Consumer Tracker.
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What are Americans willing to give up? Booze tops the list
About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
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Most Americans drink caffeine daily, but it’s not just coffee
Three in four Americans say caffeine is needed to get them through the morning, and half say they need it to get through the afternoon, according to new data from the Ipsos Consumer Tracker.
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More Americans are feeling ‘comfortable’ economically, as fewer believe prices have risen
More Americans are feeling “comfortable” with their economic situation since this time last year
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More Americans disapprove than approve of U.S. strikes against Iran
Public split on whether President Trump’s willingness to use military force strengthens U.S. standing in the world
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Automotive Webinar: Unlocking the Latest Consumer Behavior Trends
This report captures the mid-decade shift, drawing on data from 43 global markets and insights from over 5 million data points.
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From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.