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THE QUIRK’S EVENT: Chicago
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field. They are designed to be affordable and convenient, with in-person and virtual options and multiple dates and locations, including Los Angeles (February) and New York (July).
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Entertainment & Leisure
Explore the future of fun, relaxation and cultural engagement. This category covers emerging trends in music, sports, vacations and digital entertainment, examining how technology is reshaping our leisure time and cultural experiences.
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Food & Environment
Discover the intersection of food systems and environmental sustainability. This topic explores future food trends, inventive farming techniques and how our eating habits impact the planet, from farm to table and beyond.
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Health & Lifestyle
Uncover cutting-edge developments in wellness, aging and personal care. This section delves into evolving concepts of health, beauty, parenting, identity, relationships and the changing dynamics of modern lifestyles across generations.
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Implications: Where the opportunities are for…
What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.
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How AI could revolutionize how we connect with and care for our pets
John McHale, inventor of the Shazam band, thinks AI-powered pet collars could change the ways pets and people communicate and care for each other. Here’s how — and why.
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How humanizing pets is reshaping pet owners’ habits
More Americans are treating their pets like people — and what’s for dinner is no exception. Hill's Pet Nutrition’s Yvonne Hsu explains how pet diets are evolving and what that shift means for other sectors.
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How brands can balance price and premiumization in evolving markets
Ipsos’ Keri Christensen explains how research can help brands balance the competing demands for premiumization and affordable prices in a widening pet care market.
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How making pet care more affordable could make people healthier
Zoetis’ Jamie Brannan in conversation on the economics of pet ownership, the shifting landscape of pet care, and the ways animal companionship can improve human wellbeing.
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How pet food is evolving to fit modern lifestyles
Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.