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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.
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Three in four Americans say anti-smoking ads are important
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
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Americans think America’s greatness continues to decline
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
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A plurality of parents expect to spend the same on back-to-school
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
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People still largely prefer humans to create content, not AI
About three in four Americans want humans to create news and entertainment content, according to the Ipsos Consumer Tracker. Two in three want humans making their marketing and even art content.
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Half of Americans don’t know electric vehicle tax credits are expiring; few are planning a purchase
Just four in ten Americans say they’re familiar with the electric vehicle tax credits expiring, according to the Ipsos Consumer Tracker. Men (52%) and higher-income households (56%) were more likely to be familiar.
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Fewer Americans are planning to cut back on items due to tariffs
Are Americans less worried about tariffs? Across each of the product categories we asked about, none saw a rise in people saying they would cut back, according to the Ipsos Consumer Tracker.
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Know the New America: Growth Audiences
Revisit our webinar featuring leaders in corporate reputation, marketing, and social impact sharing insights on bringing more expansive understanding in the workplace and the marketplace today.
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Gen Z are just as likely to open a bar tab as anyone else
Does Gen Z really hate opening bar tabs more than older Americans? Not really, according to new data from the Ipsos Consumer Tracker.
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QR Code menus are growing even less popular
Nearly three in five people say they would like to go back to paper menus instead of QR code menus, according to the Ipsos Consumer Tracker