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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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How to fill gaps in teen mental health and social media research
Growing up has never been easy — but the digital age makes it more complicated. Barb Solish, national director in the Office of Innovation at NAMI, thinks that when it comes to teen mental health, research is needed to get the full picture.
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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[WEBINAR] What the Future: Teen
Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
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Diversity, Equity and Inclusion are Central to Good Research
Here are five ways Ipsos is translating diversity, equity and inclusion concepts into survey practice, examining case studies for young adults, Black Americans, Hispanic Americans and diverse political attitudes.
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[WEBINAR] Do Americans see themselves in the content on their screens?
Media and entertainment are changing alongside America. Using newly released data, Ipsos’ Mallory Newall, Vice President of Public Affairs, and Jamie Stenziano, Senior Vice President of Media Entertainment and Platforms, will explore whether Americans feel their experiences are reflected in the stories on their screens.
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She Runs It: Multicultural Bootcamp
Join Ipsos’ Janelle James who will take part in a panel exploring The Power of AI to Impact DEI [1:30pm].
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Does your team have enough empathy?
Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.