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Ipsos Update - May 2021
Climate change, vacations and vaccine passports, President Biden’s first 100 days and the latest trends in South Korean society are some of the featured topics in this month’s round-up of research and thinking from Ipsos around the world.
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How to be ready for the Big Reset in travel
While 2020 was very much a year of survival, there are several things travel- and hospitality-focused companies can do to attract and retain customers for a more successful future.
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How to get business travelers back on the road
There are two sides to the business travel incentive coin: incentives and rewards.
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Americans expect to travel less for vacation after the pandemic
Ipsos finds lingering pandemic impacts on business and vacation travel outlook
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Get Ready for the Big Reset in Travel
The next wave in travel is just around the corner. Companies need to prepare now to catch customers at the right time with an eye on turning them into loyal advocates.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic
New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
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Americans prioritize frontline workers for coronavirus vaccine
New ABC News/Ipsos survey finds many Americans believe elected officials and athletes should be towards the back of the line
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.