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Navigating Brand Experience in the New America
Join Ipsos for a conversation on the evolving American public opinion landscape and what it means for the future of brand experience.
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Who will guide our future wellness in a post-trust world?
Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.
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How health providers and institutions can align with public priorities
Public health institutions can find common ground by understanding what the public wants from their research, says Ipsos Public Affairs’ Mallory Newall.
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Ipsos Equalities Index 2025: More needs to be done to promote equality, but support has slipped over the last two years
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
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What do Americans feel is the most important issue facing the country?
Five charts on what issues Americans feel are the primary issues facing the country
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Ipsos Partners with Stanford University to Pioneer the Future of Market Research with Synthetic Data
Ipsos partners with Stanford University's Politics and Social Change Lab (PASCL).
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Three in four Americans say anti-smoking ads are important
Findings of a new Ipsos poll offered exclusively to Axios on the importance of anti-smoking campaigns and whether Americans feel these campaigns should be strengthened or weakened
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Americans think America’s greatness continues to decline
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
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Ipsos Core Political Survey: Presidential Approval Tracker July 2025
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
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Storm clouds on the horizon
Below are five charts on where Trump’s approval rating stands now and the issues that Trump will have to weather to hold onto his approval ratings