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Here's what the 2023 word of the year, 'authentic,' means for brands
More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker
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Some of Americans' concerns about AI are waning
Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker
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Shopping continues to bounce back to pre-pandemic levels
Fewer people say they have experienced shipping delays during holiday shopping, compared to 2021, according to data from the Ipsos Consumer Tracker
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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
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What the Future: Conflict
Revisit our webinar to hear about living and working in an uncertain and fractured world, and the ramifications this could have on businesses, brands, and citizens/consumers.
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From Awareness to Empathy
Read insights and tips about how brands and policymakers can support mental health across generations.
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Do Americans see themselves in the content on their screens?
Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.