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Public More Open to Tech Companies Sharing their Data – But There’s a Limit
Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
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[Media Summit] Reaching and Researching the Changing Viewer
Will the cord-cutting unbundlers re-bundle? How can brands work in the new creator-driven ecosystem and measure success? Has brand creative evolved enough to take advantage of digital formats? And how will the metaverse reshape the way we are entertained?
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SAPOR Conference
While our findings suggest that emoji or numeric scales could be good options for making surveys smartphone-friendly, we did discover that there are limits to the types of scales that lend themselves to emojis.
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How Streaming, Betting, Esports and NFTs are Changing How We'll Consume Sports in the Future
Ipsos research reveals generation, technology and cultural shifts are shaping how Americans engage with sports and what that means for brands
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[WEBINAR] Women in Tech: Innovation, Inclusion, and Insights
Join Ipsos’ Janelle James for a virtual moderated roundtable discussion with some of the most talented female leaders in media, marketing, and technology today.
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Ipsos acquires Infotools and further upscales digital capabilities to fuel growth
Ipsos announced today that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data.
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More Americans want 5G phones than ever as Apple launches iPhone 13
Interest in the 5G has been steadily rising, but a hot new device compatible with lightning-fast network speeds will drive demand for carriers to further build out their networks.
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Appointment of Lorenzo Larini as Chief Executive Officer, Ipsos in North America
Today, Ipsos announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who decided to follow other professional opportunities
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Turning Grocery Supply Struggles into Opportunities
Don’t be caught off-guard. We share insights to improve your retail operations and customer experience strategy.
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Pharma utilization and cost management for self-funded employers
Listen in to hear healthcare research insights to drive pricing and market access strategies for the pharma sector.