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Turbulent Times, Tighter Pocket Books: Enhancing Value Without Dropping Prices
We explore the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
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Equality Lounge: International Women’s Day
Be sure to join Ipsos’ Rachel Rodgers to hear tips for Challenging the Status Quo: Why Women Are Embracing Rewirement Over Retirement
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Trump leads the Republican Primary field; Biden leads the Democrats
Reuters/Ipsos Poll: 2024 Primary Election Tracker, perceptions of Ukraine, university admissions, and the debt ceiling
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Five things we learned this month about countries in What Worries the World
Worry about Covid up in Asia, inflation concern remains high, and an increase in those who think their country is headed in the right direction.
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The State of the State of the Union
In five charts we look at the politics around the State of the Union.
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker February 2023
Americans believe the country is heading in the wrong direction.
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Recession Anxiety and Consumer Perspectives in 2023
Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
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The Ever-Adapting Consumer: What to Expect in 2023
Revisit our recorded webinar to hear how consumers adapted to their changing world over the past year and what marketers can expect in the year ahead based on those learnings.
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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Data Dive: Optimism takes a hit amid ‘permacrisis’
In five infographics, we look at the impact inflation, a pandemic and war are having on the psyche of people around the globe.