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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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Saving With Lower Gas Prices?
According to a recent Ipsos Public Affairs eNations omnibus study conducted in January 2015, one-third (36%) of Americans felt they were able to spend more money for the holidays because gas prices were so low.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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Ipsos Loyalty Provides New Performance Benchmarks
Syndicated Study Delves into Consumers' Views About Loyalty Across 23 Sectors in 30 Countries
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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Reaching Indulgent Techies on LinkedIn
Are you looking to reach affluent techies who spend more on electronics and value quality over price?
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.