Reaching Indulgent Techies on LinkedIn

Are you looking to reach affluent techies who spend more on electronics and value quality over price? According to recent research from Ipsos, you are more likely to find them on LinkedIn. But how do you engage them and build a lasting relationship with your brand?

Indulgent Techies actively seek out specific content online, creating a significant opportunity for tech marketers to fulfill that need. View this recently recorded presentation to hear Ipsos MediaCT's Chief Insights Officer, Steve Kraus, and LinkedIn's Technology Industry Vertical Director, discuss the high-tech enthusiast, and:

• The factors that drive electronics purchase decisions
• How their mindset differs on LinkedIn, Facebook, and Twitter
• What it takes to convince indulgent techies to switch brands