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Getting More Mileage With Auto Marketing
Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.
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Going The Extra Mile: A Case Study
The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open their wallets. But as they prepare to spend their hard earned dollars – particularly on big-ticket items such as vehicles – it is a very different shopping experience than it was several years ago.
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The Role of Social Media in the Shopper Ecosystem
Sound bits (of advice) and bites (of research) from Ipsos SMX - social media research experts helping brands gain better insights to inspire and accelerate business growth.
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A Holly, Jolly Black Friday Weekend for Most Americans
It's the most wonderful time of the year — especially for retailers.
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Mobile Tech Giants' Ecosystems Expand with Wearable Devices
Apple Takes Top Spot as Hottest Wearable Device Brand, Followed by Google and Samsung
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To Stuff the Turkey or Stockings This Thanksgiving?
Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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New Research Shows How Digital Connects Shoppers to Local Stores
New research conducted by Ipsos MediaCT in partnership with Google and Sterling Brands sheds new light on the nuanced relationship between digital and in-store shopping.
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Millennial Moms & Mobile - Are We There Yet?
Leveraging data sourced by Ipsos, this report offers detailed insight into the mobile use and engagement of Millennial Moms and how this dictates their shopping behaviors.