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The Rise of Fakism
From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
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Is Trump a ‘Spoiler’ or a ‘Game-Changer’?
As early as 2015, Ipsos was predicting a Republican victory (and even a Trump nomination), so why did the pollsters get it wrong in the end? We take another look.
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Question: How will your house itself make your daily life easier?
Throughout this report we’ve talked about the macro-trends and the questions we should ask ourselves as we think about what comes next in housing. When Mary Lunghi, head of market intelligence for IKEA, asks What the Future, she’s also asking those questions.
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[EVENT] The Smart Home and the “Affluencer”
The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.
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Question: Will today’s high-end urban amenities become tomorrow’s status quo?
Nearly 20 years ago, urban theorist Richard Florida identified a group of highly-skilled workers whose outsized contributions were driving economic change and development in cities around the globe.
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How will the future of housing impact your industry?
Imagine if people stopped wanting to own a home.
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Ipsos Announces Veterans Employment and Training Program
Partnership with Onward to Opportunity and The Veterans Career Transition Program opens new doors for Veterans.
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Half of Americans Say They’ll Shop for Deals this Black Friday and Cyber Monday, Spending Nearly $475 on Average
Clothes, Toys, Beauty & Fragrance Top the Wish List, Along with Big-Ticket Items Like TVs
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Reuters/Ipsos Data: Core Political (11/08/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s approval is 35%
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The Desertification of Main Street: Where Has Everybody Gone?
An Ipsos Global Advisor Study of Shopping Behaviors