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Ethnography: An Unfiltered View of Reality
What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.
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Populism or a Banana? The Rise of a New Political Agenda
Missed the March 30th Ipsos and Johns Hopkins School of Advanced International Studies (SAIS) panel discussion exploring the global resurgence of populism? No worries – download our presentation now!
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The Evolution of Marketing Mix Modeling… and hopefully the wonks that follow it
Too often smart people get caught up in the details of the past and forget how quickly the future is moving…
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Reuters/Ipsos Data: Failed AHCA
Washington, DC — The latest Reuters/Ipsos data on public opinion on the collapse of the American Healthcare Act is now available.
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[EVENT] The Rise of Populism: A Global Approach
Join Ipsos and Johns Hopkins School of Advanced International Studies (SAIS) for a panel discussion exploring the global resurgence of populism.
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Reuters/Ipsos Data: Core Political (3/29/2017)
Washington, DC — The NCAA Final Four will be played this weekend! In that spirit, we’ll be bringing you the numbers in rounds of four.
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[WEBINAR] Create, Qualify & Forecast in Just 1 Step: A Webinar About Accelerating Your Innovation Process
Creating a new concept often means making a lot of choices. Sometimes you might have a short list of strong benefits, flavors, insights, or other concept elements and want to create an optimized concept — letting consumers tell you which combinations yield the strongest innovations.
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Is There a Target Market for Electric Vehicles?
Who is the target consumer for Electric Vehicles? What are the levels of acceptance and adoption? Ipsos wanted to know so we went under the hood to find out (actually, we plugged in)!
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Ipsos Clients Recognized with Prestigious Ogilvy Advertising Research Awards
Cigna wins Gold for Impact on the World Award; Merck wins Bronze for Big Data Award
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Ipsos launches Connect:Digital, in Partnership With Moat, to help brands understand their digital communications performance
Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend