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Data Analytics / Data Science
Using techniques developed from the intersection of traditional statistical analysis and computer science, Ipsos is able to leverage existing and new types of data, integrate multiple sources of data, and leverage new analytic techniques to create new insights. Advanced data analytics and data science facilitate better understanding of citizens, consumers, and your clients and stakeholders, allowing you to compete more effectively in tomorrow's business world.
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Services Overnight
Overnight testing of any simple stimuli (insights, ideas, logos, etc.) and concepts that delivers evaluation, optimization and strategic alignment.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalized experience that is available when they want it, how they want it, and where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
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Ethnography
Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Social Intelligence
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.
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Insight Cloud
Insight Cloud is an ‘always on’ socialized intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialized and activated.
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Affluent Americans: 7 Predictions for 2017
Do you want an industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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A Quarter of Salaried Workers Will Roll Over What's Left of Their Vacation Days
Washington, DC -Ipsos found in the latest survey about vacation day, a majority of salaried employees had used all of their allotted vacation in time for 2016. More key findings can be found below.