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How brands can help people make the most of their home sanctuary
COVID-19 has amplified the role of the home as a sanctuary. We are spending exponentially more time at home seeking comfort, security and emotional well-being. It’s likely that these trends will continue, and brands need to be ready to support this shift.
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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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The Super Bowl still has our attention – especially with younger Americans
The pandemic has affected everything from ads to fans. Here’s what Americans are watching for at this year’s Super Bowl.
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Here’s what it’ll take to get Americans back into crowded businesses
Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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How companies and brands can safely support democracy in action
With the 2020 election behind us, the lingering question is how much damage has been done to the basic tenets of democracy in America?
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How appropriate is it for brands to speak out about societal events?
New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue -
How misinformation primed Trump’s supporters for Capitol riot
America’s alternate versions of reality run far deeper than beliefs around election legitimacy