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Cliff’s Take: Celebrating America, Faultlines Notwithstanding
Fundamentally, Americans are proud of who they are, even if their views on the current state and direction of the country are more mutable.
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Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Americans remain divided in attitudes about the office, and returning to it
One thing is certain, those working from home want flexibility
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Fourth of July celebrations won’t be bigger this year, but most Americans plan a return to past habits
Few say they’re planning a bigger celebration now that they’re vaccinated, but a return to normal is still big for one of America’s top food and beverage holidays
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U.S. stands out among 28 countries in perceptions of social tension
Over half of Americans say the country is divided by “culture wars”
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Americans are conflicted on what LGBTQ+ Pride celebrates
Younger Americans and people in cities feel positive about Pride, a month dedicated to celebrating self-acceptance, history, and the legal struggle LGBTQ+ people face.
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Majority of Americans agree that Pride increases awareness of LGBTQ+ culture
Only one in ten in favor of NYC Pride ban of law enforcement
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder
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Race and Identity in a Changing Nation
Examining America’s complicated relationship with race against a backdrop of ongoing demographic and generational change.
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2021 Global Wellbeing Survey
An Aon/Ipsos poll finds that a third of U.S. companies say that wellbeing is extremely important at their company.