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Global predictions for 2021
After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.
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U.S. consumer sentiment rally reverses past week’s loss
All indices still remain lower than they were in the week before the election
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For Biden, The Affluent Are Key to Economic Success
Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
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Cliff’s Take: Our First – And Hopefully Last – COVID Thanksgiving
Many Americans Rethink Thanksgiving Plans, Others Go Ahead With Holiday Travel
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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Darker outlook on economy and spending heading into the holidays
Partisan sentiment tempered by election and pandemic
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Cliff’s Take: Nation Still Divided On Who Won The Election
Trump’s Protest Resonates With Many Republicans