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Parents of Kids and Teens Show Strong Affinity for Wearables and other Next Gen Tech From Certain Brands
The presence of young influencers in a household makes a difference when it comes to acquisition intent and brand preference
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How to Make Your Brand More Attractive
Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.
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The Immediacy of EFM
There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it. This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.
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Ipsos MediaCT Releases Data from LMX Family 2014
`#GenerationMigration' Reveals Where Millennials and Post-Millennials are Exploring and Settling in the New Media Landscape
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Meet Today's Millennials, Moms & New Retirees
Millennials are the social and always-connected generation.
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`Go Play!' Takes on New Meaning for Post-Millennials and their Parents
Millennial parents' perceptions of play demonstrate the growing influence of digital technology on all aspects of today's families