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What Do Americans Think About the Upcoming 2016 Summer Olympics?
Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.
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Interviews Under the Purple Tent
On July 20 at the Republican National Convention, Ipsos' Clifford Young participated in a series of panel discussions hosted by Purple America, an organization advancing conversations about our shared values.
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The Rationale Behind the Redesign of the Reuters/Ipsos Presidential Ballot Question
Since early June, our Reuters/Ipsos horse race ballot question (Clinton versus Trump) has shown a larger spread (Clinton-Trump) than the average of the market.
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American Families with Children Under 12 Say They Consume Content Together on a Shared Platform in the Same Room
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How A Poll Is Born
Watch this video interview to hear Clifford Young discuss the who, what, when and where of polling.
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3 Reasons Why Digital Research is Backwards
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.
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More than Eight in Ten Americans Have Seen or Heard About Pokйmon Go in the News
Despite High Awareness, Less than a Third Can Correctly Identify a Pokйmon Character