Search
-
From unstructured data to intelligence
Read on as we explore the journey of social media data, from technology platforms to research solutions.
-
Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
-
Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
-
The Inside Track: Election 2020 October Briefing
Key highlights from October’s Inside Track: Election 2020, a monthly webinar briefing from the Ipsos political polling team on data and trends shaping the 2020 election.
-
Germany Retains Top “Nation Brand” Ranking, US and China Experience Significant Decline
The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. There are major ranking slips in the top-10 with the United States’ ranking dropping from sixth place last year to 10th this year.
-
President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
-
Ipsos clients win six awards for excellent use of research in advertising
Advertising Research Foundation honors campaigns by Tropicana, Meow Mix, Jif and more at first-ever virtual gala
-
Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?