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U.S. consumer confidence wavers
Decline in the Jobs and Expectations sub-indices from last week leads to more muted sentiment overall
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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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Americans' financial outlook is sharply up since November 2020
This Country Financial/Ipsos poll finds that half of Americans report no financial impact from COVID-19.
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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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[WEBINAR] The Power of the African American Affluent Consumer
Join us to better understand who Affluent African Americans are and why their spending power makes them a critical component of every savvy marketing plan.
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U.S. consumer confidence holds steady
All indices remain level as expectations stand close to historical record
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Greater proportion of Americans say mental health and social life have worsened vs. gotten better compared to before the pandemic
New Parade Media/Cleveland Clinic/Ipsos poll finds despite this, most Americans are optimistic about the future
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Consumer Ratings for Quality of Patient Care & Experience Slip
COVID Vaccine Hesitancy Still an Issue