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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Over two-thirds of Americans support ending the practice of Daylight Savings Time
One-third of Americans enjoy pumpkin pie during Thanksgiving
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Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Hear new insights about how consumers are navigating through a hybrid existence and the role brands can play in supporting having a balanced lifestyle.
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Ipsos Panel Reveals How to Connect with the Solitary Gen Z Viewer
Discover insights collected from our panel of Gen Z teens exploring media and entertainment consumption behaviors.
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The kids are all right (and interested in getting vaccinated)
New FiveThirtyEight/Ipsos poll examines sentiments of both parents and school-aged children, finding that children are retaining a positive outlook through the pandemic, and parents and teens aren’t that far apart on views toward vaccines
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Ipsos U.S. Hispanics: the future is here and it’s not acculturated
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
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Nearly two thirds of Americans support the creation of a Memorial for the Global War on Terrorism
New survey shows knowledge gaps on the War on Terror
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Channel Performance Management
Read more about three focus areas to consider when measuring and managing channel performance.
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America the Uncertain: November Briefing Highlights
Key highlights from November’s America the Uncertain webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics.
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Veterans Day observed by a majority of Americans
Strong majorities of Americans say the country should do more to support veterans