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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Is your innovation research on its best behavior?
This white paper fights back at the criticism of surveys, showing how they can measure behavior and predict an innovation’s success.
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Americans report a bipartisan desire for transparent political financing laws
More than three-quarters believe political ads should report who paid for them
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Nearly Half of Americans Say They Would Feel Sad If Printed Materials No Longer Existed
However, Two Thirds Believe that Print Will Eventually be Phased-Out and Digital Will Rule
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Ipsos Global Advisor: Views on Aging
Ipsos global study finds high levels of concern about aging and paints a worried picture of later life.
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ShopTalk
Join us at ShopTalk to hear Ipsos’ Mark Berry share insights into How Behavioral Science Informs Customer Touch Point Strategies.
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[WEBINAR] The Future of Medtech: Five simple maneuvers
What are the obstacles standing between you and success in your medtech strategies? How do you remain competitive in your space? Have you considered the needs of market access stakeholders in your medtech business plans, or is that missing from your strategy?
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category
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Five ways pharma brands can achieve greater effectiveness
Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.
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Our misperceptions about crime and violence, sex, climate change, the economy and other key issues
Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.