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Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...

But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)

Ipsos Hires New Leader for Brand Communication, Advertising and Media Services in the U.S.

Peter Minnium Joins as President of Ipsos Connect from the Interactive Advertising Bureau

Heading into Greece Referendum Vote Too close to Call: `Yes' 44% versus `No' 43%

Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Susan B. Anthony Ranks Second, Followed by Helen Keller

Ipsos/Reuters Poll (July 2): Core Political Approval

Four Reasons To Switch

The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

The Delightful Quest for Optimal

Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.

Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

Is Outdoor Cooking America's Favorite Pastime?

Summer is finally here so we asked Americans about their eating and drinking habits during the warmer weather.

Competition Analysis and Identifying the Switchable Consumers

Over the past few years we have successfully applied the compete-models and switchable consumer analysis on credit card services, banking services, consumer products, and fast moving consuming goods, and we have found this to be a very versatile approach that can be applied as a targeted segmentation approach.