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How technology can help us understand each other and ourselves
Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Gender
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
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Everyday Sustainability: What Actions Americans are Taking
Revisit our recorded webinar exploring how Americans are addressing sustainability concerns in their day-to-day lives, and the opportunities for brands.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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Why brands need to include men in the conversation about gender equality
Many men feel progress on gender equality has gone too far. Brands and business need to help men see how it helps them, too, says Ipsos’ Mallory Newall.
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Why brands need to innovate for older Americans
The aging U.S. population represents a significant consumer segment that requires innovative products and services tailored to their needs.
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[WEBINAR] The Vibrant Fringes: Human Stories Driving the Business Case for Inclusion
DEI efforts by and within companies have come under fire by those who support and oppose them, but the importance of this work remains.
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[WEBINAR] What the Future: Gender
Join us as we discuss the future of gender and what it means for brands, businesses, and all of us as individuals.