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Double Down on Insights
Join Ipsos’ Emmanuel Probst to learn more combining disparate data and insights to predict, measure and optimize marketing performance.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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America’s Hidden Common Ground on Climate Change
Results from a Public Agenda/USA Today/Ipsos Snapshot Poll
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Small Dollars Are Fueling the 2020 Election
Campaign fundraising has been an intense focus for the primary candidates. We look at how much people are giving.
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The Future of Gender is Increasingly Nonbinary
New Report Explores Public Opinion, Marketing and Business in the Gender Spectrum
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Looking for holiday cheer? Global consumer confidence hits new over 2-year low
Global Consumer Confidence Index in December is at the lowest since May 2017.
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Reuters/Ipsos Survey: 2020 Democratic Primary Tracker (12/20/2019)
Biden, Sanders and Warren remain frontrunners; despite his late start, Bloomberg gains a foothold in the race
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Urban Plates/Ipsos Poll 2020 New Year’s Resolutions
Poll shows that half of New Year’s Resolutions in 2020 will be related to improving finances or health.