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Shoppers Are Planning to Go Off Script this Black Friday. Can Retailers Capitalize on That?
Many consumers are looking for steals in the moment to add to their game plan for Black Friday shopping.
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[WEBINAR] Sharpening Physician Insights by Integrating Patient Record Auditing
The global healthcare landscape is rapidly changing; in order to successfully compete, companies must stay up to date on the latest treatment paradigms. Traditional market intelligence platforms often generalize how patient factors shape the treatment landscape, leaving companies wondering how they can deliver further value to physicians. Drawing from unique patient experiences, record auditing can identify how specific patient factors influence physicians’ decisions, delivering insights you need to identify treatment gaps and develop targeted solutions.
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Black Friday: Still the superhero of the shopper’s year?
Black Friday: read more about the history of this prominent shopping event, and tips for how retailers can overcome today’s new challenges.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Ipsos Affluent Intelligencer: Affluent Spending
Each year we announce the launch of our Fall release with a presentation that includes what’s new in the Ipsos Affluent Survey in addition to some of the new and interesting stories we see in the data.
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Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
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New York Launch - Global Business Influencers 2019
Global Business Influencers are those most senior business people in companies with 50+ employees.
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CXPA Webinar: The Five Forces of Customer Experience
Customers make decisions about brands that directly impact the bottom line: share of spend, retention and advocacy and are all crucial outcomes that you need to enhance to create sustained revenue growth or brand loyalty.