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Identifying A Common False Positive: US Election 2024
Below are five charts that unpack some commonly held false beliefs about American elections
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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Among Republicans, Trump leads the Republican primary, gaining ground since September
New Reuters/Ipsos polling finds that the economy and reducing crime are the main issues for Americans when it comes to determining how they will vote
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Americans say 2023 was a good year, and think 2024 will be even better
Americans think 2023 was better than the three years before, according to the Ipsos Consumer Tracker
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Here's what the 2023 word of the year, 'authentic,' means for brands
More than half of consumers say an authentic brand is honest, while only one in four say an authentic brand is committed to quality goods and services, according to the Ipsos Consumer Tracker
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Some of Americans' concerns about AI are waning
Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker
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Shopping continues to bounce back to pre-pandemic levels
Fewer people say they have experienced shipping delays during holiday shopping, compared to 2021, according to data from the Ipsos Consumer Tracker
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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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36% of the world’s population still dispute the human origins of climate change
The EDF today presents the findings of an opinion study conducted in 29 countries, covering two-thirds of the world’s population, and including the biggest CO2 emitters.
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Heading into a presidential election year, satisfaction with democracy is low
New Ipsos KnowledgePanel: The State of Democracy analyzes views on democracy across Croatia, France, Italy, Poland, Sweden, the UK, and the U.S.