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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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People still want to live in the suburbs
Have Americans' housing preferences shifted since 2017? One pandemic and a few housing market cycles later, the answer is: not much, according to the Ipsos Consumer Tracker.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Why diverse approaches and collaboration are vital for future protein needs
As demand for protein expands, brands will need to innovate quickly and strategically to meet these needs without overly relying on any one innovation, says Cargill’s Florian Schattenmann.
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One in ten think the Supreme Court will decide the presidential election
In 2000 the presidential election was ultimately decided, in effect, by the Supreme Court in its Bush v. Gore decision. One in ten Americans thinks that’s how this election will wind, up, too, according to the Ipsos Consumer Tracker.
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The presidential race in the swing states remains a toss-up
Findings of a new Ipsos poll conducted among 2,009 residents of seven swing states
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Harris holds slight lead over Trump nationally
Ipsos longitudinal polling finds the presidential race is largely unchanged
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Who has the winning presidential campaign?
Below are five charts on where the fundamentals and momentum of the race stand, whether the conventions or debates affected the race, and the effectiveness of Harris’ and Trump’s campaigns
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Will the Harris-Trump debate move the needle?
Below are five charts on who watched the debate, how Americans felt about Harris and Trump following the debate, and how, if at all, the debate will affect the race to the White House
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Why news is worth protecting and how to save it for our collective futures
Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.