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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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Strategic Partnership: Innovation, Inclusion & Insights
Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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More workers are back in the office, at least sometimes
The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker
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20 years after Hurricane Katrina, Americans want improvements to U.S. disaster preparedness
New USA Today/Ipsos poll shows most Americans see FEMA’s role as very necessary; a plurality expect the federal response to a disaster like Katrina would be worse today
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[WEBINAR] Ipsos Reputation Council 2025
Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.
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ARF MSI Analytics & Forecasting 2025
Join us on September 30th to hear more about Synthetic Data in Action: Ipsos’ Human-Centered Approach to AI Research
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ARF David Ogilvy Awards & Creative Effectiveness 2025
Ipsos is named on the following 2025 Ogilvy Awards submissions.
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Navigating Brand Experience in the New America
Join Ipsos for a conversation on the evolving American public opinion landscape and what it means for the future of brand experience.