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Why polarization is our biggest security threat
America faces a number of political and economic challenges at home and abroad — but political division is one of the most urgent threats we face, says U.S. Rep. Elissa Slotkin. She explores what that signals for defense and business.
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Why living where the politics differ from yours could make a difference
American politics are polarized at the national and local level. But people can make a difference by living where their neighbors’ politics don’t match their own, says Ipsos’ Chris Jackson.
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How physical and digital will meet at the office
Hybrid work and virtual spaces are transforming the average workday — and the average workplace. Here’s what HOK’s Kay Sargent thinks virtual space designers can learn from real-world architects.
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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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Most Americans feel close to their community, town, and state
Poll of over 1,000 Americans also shows that Republicans tend to feel closer to their communities than Democrats.
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Want to understand Early Adopters of Generative AI?
There are six kinds of generative artificial intelligence users in America, and here’s how to design and market products with these user segments in mind.
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A guide to illicit trade assessment
Measuring and understanding the size, shape, and impact of illicit trade
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Ipsos teams up with UN Women-convened Unstereotype Alliance to fight harmful stereotypes
The Unstereotype Alliance campaign is the result of an Ipsos survey carried out across Brazil, South Africa, Turkey, the US and the UK revealing that close to three-quarters (73%) of people will witness stereotyping, yet under a third (30%) will actively challenge it.